Whoson Paid For Listing Abuse Detection - Or 'Click Fraud' Monitoring

Whoson helps to detect AND deter Click Fraud.

You can send notice messages to visitors who are clicking on your paid-for-listings multiple times. This may be an innocent action by the visitor, or you may be a victim of 'click fraud' - where a competitor or an owner of a site carrying the ads is clicking on your links with the sole aim of costing you money.

Whoson will monitor for multiple clicks on a paid-for-listing from the same visitor. It will inform you in real time when this happens and send a notice message to the visitor's browser. You can also manually send notice messages to visitors you suspect of click fraud

The visitor can click the image to start a chat session. Notices will be shown even if the visitor uses a popup-blocker. You can replace the default notice graphic with one of your own design.

Automatic Click Fraud Notices

You can define specific visitor alerts to be 'Paid For Listings' - IE: Visitors that have arrived from links that you pay for (on Google Adwords for example).

For these Alerts you can switch on 'Paid For Listing Abuse Detection'.

Whoson will then alert you in real time of any visitors who may be abusing these links to artificially incur you costs. This is often called 'Click Fraud'.

For instance, suppose you have a Google Adwords campaign. In the Adwords setup you have defined your URL as http://www.mysite.com?source=adwords. You have created an Alert in Whoson to track visitors from Adwords and to alert you in real time when Adwords visitors arrive at your site. Normally a specific visitor would only use this specific link once or twice. However if the same visitor is repeatedly clicking this link over a period of days, to get to your site there may be a problem. Or even worse, if a visitor is clicking the link multiple times very quickly within the same visit. Whoson will detect both of these and alert you in real time - allowing you to block the visitor if required.